Depending on the alignment data of the western rural road by the “GIPSI-TRAC” highway alignment gathering vehicle, the observation data about the vehicle composition, running speed on the typical rural road section, the traffic accidents and archives of the major traffic accidents for the consecutive five years, the major traffic accident statistics of the death number than or equal to 10 in an accident for the consecutive three years, and the investigation of the accident-prone sections in rural road, the article analysis the traffic accident characteristics and traffic features of the rural road, particular focus on the analysis of major accidents; The paper presents the rural roads feature such as composition of complex traffic, the lack of typical models, low-speed, low technical indicators highways , and summarizes the accident form, accident vehicle type, and accident location and other characteristics in the rural road; To reduce the probability of accident occurrence and improve traffic safety of the rural road, the author brings up some suggestions on the safety countermeasures of the rural road.