The first Danish Road Safety Action plan in 1989 reduced the number of fatalities and casualties by 30% by the year 2000. The goal of the new Danish Road Safety Action Plan is to reduce the number of fatalities and serious casualties by 40% from 1998 to the year 2012. One of the actions that will be used to actuate this plan is the implementation of speed management and speed zones. This paper discusses the Danish experience with speed zones and variable speed limits.