This paper examines how the Swedish Social Insurance Agency leverages organizing visions, i.e., focal communal ideas concerning information technology (IT), to drive change and facilitate the shift towards a broader use of AI within the public sector and beyond. The research was performed as a longitudinal, exploratory case study drawing on data from a variety of sources including interviews, documents and official records as well as social media posts. The study’s contribution consists of addressing a gap in the understanding of the discourse-driven reciprocal relationship between AI adoption, and transformation of institutions and norms. Our findings show, in practice, how AI-related organizing visions contribute to mitigation of legislative barriers thus allowing for a transformative expansion of how government agencies can operate and utilize citizens data in algorithmic bureaucracy. Surprisingly, organizing visions’ influence appears to be unrelated to actual validated beneficial outcomes from AI adoption.