Strategic road safety programmes setting out long-term visions and road infrastructure development plans must be based on road safety forecasts and an understanding of the long-term impact of different measures on road safety. The objective of this paper is to discuss a concept of road safety management for an area of a selected country because there are no simple tools of road safety management for the development and implementation of national and regional road safety strategies. The paper will present a method for estimating fatalities and road fatality rate in relation to the most significant sources of hazard. To estimate the number of fatalities a multiple factor model was used which is the quotient of the population of a country as a measure of risk exposure and the road fatality rate as the measure of the probability of road accident consequences. To implement the proposed method a general procedure was developed for estimating fatalities for a specific area. The paper will present a proposed risk classification as the key to risk evaluation and a method for determining the potential for reducing societal risk and indicate those countries which have the highest potential for road death reduction.