VTI and the Norwegian Institute of Transport Economics (TØI) have at the request of the Swedish Road Administration carried out a research and development project concerning tourist routes in Sweden. The project was done in two parts, one literature study with examples of how other countries work with tourist routes and one field study about the opinions of visitors and business operators along two Swedish tourist routes (the present publication). The two tourist routes which have been studied are Tourist Route Gränna-Ödeshög-Rök in the Counties of Jönköping and Östergötland, and Tourist Route Kullaberg in the County of Skåne. The study of the experiences of the business operators, the visitors' willingness to pay and a deepened analysis of the landscape was only done along the Gränna route. As for the experiences of the visitors the data for the two Swedish tourist routes have been compared with similar data from a Norwegian tourist route, Tourist Route Sognefjell.