One ambition of organizations is to create and provide value for their stakeholders. As more and more customers are demanding environmentally sustainable freight transport, it is proving a valuable service a freight forwarder may provide. Some companies have better success in offering sustainable freight transport as a service to customers than others despite operating within the same general circumstances. The aim of this paper is to describe different business practices utilized by the freight forwarder when providing value to its stakeholder by offering fossil-free transport.  

To fulfill the purpose of the paper, a case study was conducted. The case study consisted of a logistics network including five actors who partcipated in multiple interviews. The analysis takes stance in stakeholder theory, which was used as a framework for understanding relationships, influence, and interactions with the freight forwarder as the focal organization. 

While this is a work in progress, some preliminary findings can be shared. Three overarching business practices were identified: collaboration, pricing and workplace culture. Primary stakeholders were identified as well as secondary, and their influence on the focal actor and its business practices is described. Once the analysis is completed results and discussion on value provision through these three business practices will be possible. These findings reveal how a shift of technology – in this case the energy source – may shape future sustainable freight transport with consideration to multiple actors and their business practices.  

At this stage, even though all revealed business practices indicate having a contribution in creation of value, only two conclusions may be drawn. The first being that the Fright Forwarder, while a key player, depends upon the collaboration of the other involved actors in the network to create and provide a valuable service offering. Secondly, a workplace culture that encourages innovation and creativity within each individual actor but also across the network.