In 2015 the UN launched the 17 Sustainable Development Goals (SDG) and associated targets. The need to ...”provide access to safe, affordable, accessible and sustainable transport systems for all, improving road safety, notably by expanding public transport...” is specifically pointed out in Goal 11 about sustainable cities and communities. Additionally to the SDGs there are numerous examples of national, regional, and local levels targets and visions for safe travel, zero fatalities, and/or no injuries.

There are hopes and expectations that automated mobility can contribute both to improving road safety and increasing the use of public transportation. Automated vehicles are subject of significant development efforts. Several concepts are being tried out, for example shuttle services involving automated electric minibusses. Targets can however only be achieved if users and the public use the solutions that are provided. This in turn requires that users are aware of, have access to and appreciate what is being offered. There is a growing understanding that it is essential to involve people in the further development and deployment of automated vehicles and their use.