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Manipulating a stated choice experiment
KTH.
2015 (English)In: Journal of Choice Modelling, ISSN 1755-5345, E-ISSN 1755-5345, Vol. 16, p. 43-49Article in journal (Refereed) Published
Abstract [en]

This paper considers the design of a stated choice experiment intended to measure the marginal rate of substitution (MRS) between cost and an attribute such as time using a conventional logit model. Focusing the experimental design on some target MRS will bias estimates towards that value. The paper shows why this happens. The resulting estimated MRS can then be manipulated by adapting the target MRS in the experimental design.

Place, publisher, year, edition, pages
2015. Vol. 16, p. 43-49
Keywords [en]
Stated preference, Modification, Cost
National Category
Transport Systems and Logistics
Research subject
10 Road: Transport, society, policy and planning
Identifiers
URN: urn:nbn:se:vti:diva-12396DOI: 10.1016/j.jocm.2015.09.005ISI: 000365371700004Scopus ID: 2-s2.0-84943633648OAI: oai:DiVA.org:vti-12396DiVA, id: diva2:1139109
Available from: 2017-09-06 Created: 2017-09-06 Last updated: 2017-12-07Bibliographically approved

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Börjesson, Maria

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